NATIONAL housing developer Lovell Homes has launched a campaign to celebrate World Earth Day (22 April) and help save the bees by encouraging residents and local school children across the North West to plant wildflowers in their gardens.
The campaign, which aims to raise awareness of the dwindling bee population and drive sustainability efforts by creating natural habitats for pollinators to thrive in, included the provision of wildflower seeded paper for participants to plant at home, as well as a mindful colouring of a bee to boost well-being.
Anne-Marie O’Doherty, regional sales director at Lovell Homes, said: “We’re very excited about the launch of this initiative and can’t wait to see both the residents on our developments and local students getting involved in the campaign.
“Once the wildflower seeds have been planted, we’ve asked participants to pop their colouring of the bee in their window to show support, along with posting the pictures on social media so we can see the fantastic designs and reshare them across our platforms to help to spread the message even further online. The first ten participants to post on social media will also win a Bee Brick, which provide a nesting site for non-aggressive bees to help further the cause.”
As well as delivering the packs to its residents, the Lovell team also partnered with Weston Village Primary School and its eco ambassadors to educate students on the environmental impact of bee extinction.
Thomas Cutts, head teacher at Weston Village Primary School, said: “It’s lovely to see local businesses investing in the education of our students and teaching them about important sustainability issues. We’ve worked with Lovell Homes in the past and always welcome its donations and contributions to the school curriculum. The students love getting involved in initiatives and we look forward to seeing them learn about the importance of bee preservation.”
Anne-Marie continued: “Community engagement is at the core of the Lovell company ethos and we work hard to bring value to the communities in which we work. It’s great to see this campaign being rolled out across the North West, helping to bring both environmental and educational benefits to the local area.”
Lovell’s save the bee campaign is part of a worldwide initiative to protect the species, which play a key part in our ecosystem. One-third of the UK’s bee population has disappeared over the past decade and 24 per cent of Europe’s bumblebees are now threatened with extinction. By creating new habitats for pollinators, Lovell is helping to protect the bees and increase awareness across the country.